As a production partner for UpHouse, Prolex Media brought their creative vision and storyboard to life for BrettYoung’s TruFlex Canola campaign. With a fun wrestling-themed concept featuring a mascot and a boxing ring setup, the video showcased BrettYoung’s seed traits in an entertaining and memorable way, driving brand awareness with growers.
BrettYoung, Canada’s largest independent seed company, needed to promote their TruFlex Canola with DefendR traits to retain growers and highlight their competitive advantage in the agricultural market. UpHouse developed a fun and dynamic storyboard with a wrestling theme, and Prolex Media was brought on as a production partner to execute the concept, creating a video that stood out in the crowded agri-market.
Prolex Media handled the full production scope, including pre-production coordination, assembling the crew, and on-site filming with multiple cameras and lighting setups. The visually engaging commercial captured the playful tone of the wrestling theme while emphasizing the key message: BrettYoung’s TruFlex Canola offers superior protection and performance. The video was used across social media, web platforms, and broadcast channels, with the intent of capturing the attention of growers and reinforcing BrettYoung’s brand leadership in the agricultural industry.
"We chose Prolex as our partner because we wanted to achieve a cinematic look for our video, and we knew there would be several big challenges to overcome along the way — from fast turnaround times, to technical details and coordination. The Prolex team went above and beyond, both creatively and in the legwork, to get the project done and achieve the look and feel we were dreaming of. They are talented, hardworking and dedicated to their craft, and it shows!"
At Prolex Media, we partner with industry leaders and creative agencies to bring powerful stories to life. If you're looking for a production team to help elevate your brand’s message, let’s chat. Book your no-obligation 15-minute intro chat today.
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