Tutorial Series / Campaign Series

The Perfect Mix | DrinkSense.ca

Mixing up some vibrant and tasty mocktail tutorials with UpHouse for Manitoba Liquor & Lotteries' DrinkSense.ca campaign.

Client

Manitoba Liquor & Lotteries

Creative Agency
Awards:
Year

2023

Production Company

Prolex Media

The Challenge

Prolex Media collaborated with UpHouse agency as the production partner for a fun and engaging video series for Manitoba Liquor & Lotteries' DrinkSense.ca "Add a Mocktail to the Mix" campaign. The series showcases tutorial videos with vibrant colours and upbeat music for various mocktail themes.

As a production partner, Prolex Media provided video planning, shooting, and post-production services to ensure a cohesive and engaging final product.

The Result

These accessible and informative videos are a fun way to promote responsible alcohol consumption. The campaign's goal is to encourage Manitobans to explore and enjoy alcohol-free options while raising awareness of responsible drinking habits. Prolex Media's contribution to the project helped to create a series of videos that were visually appealing, informative, and aligned with the campaign's objectives, contributing to the campaign's overall success.

The Feedback

"We chose Prolex as our partner because we wanted to achieve a cinematic look for our video, and we knew there would be several big challenges to overcome along the way — from fast turnaround times, to technical details and coordination. The Prolex team went above and beyond, both creatively and in the legwork, to get the project done and achieve the look and feel we were dreaming of. They are talented, hardworking and dedicated to their craft, and it shows!"

Matthew Dyck
Associate Creative Director

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Behind The Scenes