Sheepdog Brew Co., a dynamic coffee company known for its refreshing, naturally caffeinated cold brew, sought to expand its national presence. Despite local success, the brand needed a powerful anchor video to resonate with a broader Canadian audience and solidify its bold, unapologetic identity. The challenge was to shift from a "chill 70s Winnebago vibe" to an "energetic 80s aesthetic" while maintaining their approach and appeal to diverse groups including military personnel, sports enthusiasts, and on-the-go professionals.
Prolex Media executed a visually captivating anchor video featuring a Tom Selleck-like spokesperson, embodying the confidence and charm of the 80s. The video utilized retro-inspired graphics and exaggerated scenarios to engage the audience, effectively highlighting Sheepdog Brew Co.'s unique, bold flavors. This approach positioned Sheepdog Brew Co. as the go-to choice for an invigorating cold brew experience, fostering brand recognition and loyalty among new and existing customers.Retargeting Ads:To reinforce the campaign, Prolex Media developed a series of retargeting ads aimed at converting interested viewers into loyal customers. These ads emphasized key product benefits and the brand's unique selling points, ensuring Sheepdog Brew Co. remained top-of-mind for potential buyers.
"We are a new business and spent a long time hunting for the RIGHT partner to trust with our emerging brand. After interviewing dozens of companies we landed on Prolex. The team is young, energetic, with incredible attention to detail. We recently launched our first campaign and the reviews (and sales) have been fantastic, and we couldnt be happier. They have also been fantastic with follow up and sharing analytics/details in a timely manner. We truly feel as if they are a part of our team, not just a contractor working on a project. I would recommend to anyone and have complete faith in their workmanship and abilities."
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