Shift Your Life into 3rd Gear With Sheepdog Nitro Cold Brew

Sheepdog Brew Co., a dynamic coffee company known for its refreshing, naturally caffeinated cold brew, sought to expand its national presence. Despite local success, the brand needed a powerful anchor video to resonate with a broader Canadian audience and solidify its bold, unapologetic identity. The challenge was to shift from a "chill 70s Winnebago vibe" to an "energetic 80s aesthetic" while maintaining their approach and appeal to diverse groups including military personnel, sports enthusiasts, and on-the-go professionals.

Prolex Media executed a visually captivating anchor video featuring a Tom Selleck-like spokesperson, embodying the confidence and charm of the 80s. The video utilized retro-inspired graphics and exaggerated scenarios to engage the audience, effectively highlighting Sheepdog Brew Co.'s unique, bold flavors. This approach positioned Sheepdog Brew Co. as the go-to choice for an invigorating cold brew experience, fostering brand recognition and loyalty among new and existing customers.Retargeting Ads:To reinforce the campaign, Prolex Media developed a series of retargeting ads aimed at converting interested viewers into loyal customers. These ads emphasized key product benefits and the brand's unique selling points, ensuring Sheepdog Brew Co. remained top-of-mind for potential buyers.