Dream Big - A Good Night's Sleep for Every Child

We created a compelling video for Dream Big by Dufresne, capturing the heartwarming moments where kids received their beds at the Winnipeg Blue Bombers stadium.

Sponsorship

Client

Dufresne Furniture & Appliances

Creative Agency
Awards:
Year

2024

Production Company

Prolex Media

The Situation / Challenges

Dream Big by Dufresne wanted to highlight their initiative of providing beds to children in need and show how every mattress sold by Sleep by Dufresne supports this effort. We were excited to contribute by creating a video that captured the joy of the day when children received their beds at the Winnipeg Blue Bombers stadium and illustrated the lasting impact of these mattress purchases. Our goal was to ensure the video resonated with the audience during its airing at the Bombers' halftime show, encouraging continued support for this meaningful cause.

The Result

Prolex Media produced an emotionally engaging video that documented the memorable event at the Winnipeg Blue Bombers stadium, where children were gifted beds with the help of Dufrense and Sleep in heavenly Peace. The video captured the excitement and community spirit, while clearly communicating how each mattress purchase at Sleep by Dufresne supports this meaningful cause. The video’s airing during the Bombers' halftime show effectively boosted awareness, strengthened brand loyalty, and inspired viewers to support Dream Big, driving both emotional connection and tangible action.

Partner Success Stories

"I turned to Prolex based on a recommendation from someone in my network, and I'm SO happy with our decision to go with them.Our project was to capture our 8th annual event with the Dufresne Foundation's Charity, Dream Big. When I first met with Alex, I came to him with 2 challenges. I need a fresh perspective on a story told many times, and I only have 3 weeks window to turn around the project. I was impressed by the willingness to take on the project and the creative examples he shared only after hearing about our brand and values in a 30-minute intro meeting.Throughout the whole process, the team continued to bring great ideas. At our site visit, Jordan provided feedback on the set-up, which transformed the experience for our guests live at the event and every shot viewed after.In addition to their great ideas, timely communication, and outstanding final product, the Prolex team genuinely cared about the impact of this project which made us love them so much more.Thanks Prolex!"

Callie Mclaughlin
Comm. Engagement & Marketing Mgr.

Feeling inspired?

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Behind The Scenes

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