Prolex Media

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"I Love My Job" - Alex

Prolex Media |


Spending my Friday at Audi Winnipeg was a great way to end a busy week.

I met up with Austin, Jordan, and Ainsley at the dealership nice and early to start setting up for a full day of shooting. While Austin and Jordan worked on getting all the gear ready; I had Ainsley do a quick Tim's run (because no one wants to start their day without a cup of coffee - and a lil' something to snack on) and I focused on organizing the day.

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I am so thankful that I constantly get the opportunity to work with such incredible people - within and through our company. The day wouldn't have been possible without the helpful staff at Audi Winnipeg; Roger Man, Carol Poon, Paul Magel, Joshua Parisien, Cole Friesen - and our wonderful actors/actresses; Andreiy Likhotin, Oxana Kharitonova, David Swim and Lori-Ann Martel.

Austin did the heavy lifting (by holding the camera for nearly 8 solid hours) and filmed all the video content we needed for the commercial. Jordan and Ainsley did a lot of behind-the-scenes footage throughout the day - and Jordan captured some really incredible professional shots during some of the downtimes between scenes.

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Despite the insane amount of natural light that floods through the Audi Winnipeg dealership "wall of windows"; we did make use of two Dracast LED light panels and one ARRI 650 light; and a fog machine to smooth it all out.

Austin used our trusty Canon 5DMarkIV with a Canon 16-35mm lens on a Ronin-M Gimbal and Canon 6D MKii with 70-200mm lens on a shoulder mount, to capture all the video content - and Jordan used his trusty Nikon D600, to capture all the professional images of the day.

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Things don’t usually stay perfectly on schedule when filming (unless you remember to pencil in everyone's bathroom breaks). Even though we did surpass our initially planned time frame by a couple of hours; we were still right on schedule.

Overall it was another great day, spent with amazing people, doing some pretty darn cool things.

  • Alex, Prolex Media Executive Director
"I Love My Job" - Alex